- Turistec’s latest webinar with our partners at Deiser, experts in digital transformation, addressed the current context of the tourism industry and the tools technology offers to address its main challenges.
“La gran velocidad a la que está evolucionando el sector turístico implica que coordinar a varios equipos y los diferentes servicios que se ofrecen sin perder la visibilidad de la que depende, así como los tiempos de respuesta, se está convirtiendo un desafío bastante crítico”. This was stated by Irini Sfirakis, Process Consultant atDeiser, in the last online meeting organized by Turistec, highlighting that one of the most frequent challenges they have detected is the difficulty of “coordinate teams distributed across different locations at hotels, travel agencies, tour operators, airlines, etc. For example, what happens when an agency is communicating with an operator located in a different geographic area? Well, perhaps that communication or coordination of what they need to address isn’t very efficient. Therefore—” the expert indicated– we need certain tools to make this collaboration much more fluid. It’s crucial to foster this culture to promote support, as well as to encourage adaptation to these tools and the processes.”
Sfirakis also spoke about the existence of different silos between different departments within the same company.“Where an integrating layer that unifies everything is lost, and this limits the ability to achieve a common vision. This is the case of a hotel reception where the marketing team has launched a promotion, and a guest arrives asking about it, but reception is unaware of it… The guest is left unattended, and this creates a problem.” Continuing with the cases analyzed, there are also “operational processes that become difficult to trace or rely on multiple tools, which also causes further delays in responding to customers.”
Deiser advocates the need to automate repetitive tasks such as reservation processes, check-in, and check-out, and “use artificial intelligence as a digital companion to improve operational efficiency in the sector.” This is where Atlassian, the software company that develops various options “that serve or are designed to improve collaboration, traceability, and the efficiency of work teams, and especially now with the arrival of Rovo, the AI tool powered by Atlassian Intelligence,” comes in.
As an Atlassian Solution Platinun Partner, the second part of the webinar focused on the platform’s options specifically for “eliminating silos between teams, improving traceability with connected workflows, and unifying information in a single place”. Pedro Olmo (Atlassian Solution Team Leader at Deiser) was responsible for presenting three options: Jira, Confluence, and the newest addition, Rovo. You can learn about them all by accessing the recording of the online session by clicking here.
Cristina Torres
Comunicación y prensa
cristina@turistec.org
